We have been to the Lion's Den!
Participating in Løvens Hule is an experience beyond anything we could have imagined. After months of intense preparation, many hours of refining our pitch, and countless reviews of our history, we stepped into the spotlight to share our mission with all of Denmark: To honor vocational education and the hard work behind a journeyman's test.
With us we had everything that makes Maya Soele® special – our passion for timeless Danish design, our story of how the company was founded, and our strong belief that craftsmanship and vocational education deserve the same celebration and recognition as academic achievements.
What happened in the cave?
In the lion's den, we stood before some of the country's most successful investors and presented our vision. It was nerve-wracking, but at the same time a fantastic opportunity to get our message out to an even larger audience. The lions listened intently, asked questions and gave us valuable feedback, which we are already implementing.
We left with valuable recognition and insight from the Lions, who praised our designs , the strong story behind Maya Soele® and our tribute to craftsmanship – as well as our sharp pitch . They showed great interest in the concept and gave us valuable input for our further development, which we look forward to working with.
Our future focus
Our participation in Løvens Hule has confirmed the importance of our mission and given us new energy to take the next step. We have also gained valuable insight from our customers, who have already used our designs for more professions and occasions than we had originally mentioned in the shop. This has inspired us to develop our products to reach even wider audiences.
We are now focusing on:
✅ Continue to celebrate the vocational professions and functions that play a crucial role in our society.
✅ Expand our collection so that our designs with their new, more generic titles can fit even more fields of study and education.
✅ Make our gift boxes more versatile so they can be used to celebrate a wider range of milestones and achievements.
✅ Strengthen our partnerships so we can spread our mission and bring our products to even more people.
We look forward to continuing our work of creating timeless designs that celebrate professional pride – and make it easier to celebrate the big moments in life.
A tribute to craftsmanship – one step at a time
Our experience in the Lion's Den is just the beginning. It has
made clear how important it is to continue to elevate the narrative of the
skilled professionals who build, create and contribute to our society every day. We
are proud to celebrate craftsmen and their work, and we take that momentum
with us in the next steps of our journey.
At the same time, we are also looking forward to expanding our products,
so they can appeal to a wider target group – without losing our core, which
is a tribute to craftsmanship and vocational training. We take one step at a time.
time, but the vision is clear: To create recognition and pride for everyone,
who contribute with practical skills and dedication.
Learn more about Maya Soele®
Want to know more about our trip, how
the idea for Maya Soele® came about, and what we are working on right now? Click here to
Read the story behind our brand and our mission.
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Thank you for following and supporting
our vision.
Kind regards
Maya Hiort-Soele
CEO & Founder Maya Soele®