Production with the environment and society in mind

The production of the figures for Maya Soele® takes place in southern Vietnam. This is a former Danida project with a Danish co-owner who is very involved in the daily production.

FSC® certification


All figures are made of sustainable wood (FSC® certified) and with FSC® certification comes special requirements for forestry. Among other things, that not only fast-growing trees are planted, but that there is a mix of new and old trees, as well as different varieties to optimize the climate benefit. The forest must also be increased and kept healthy.
An FSC® (Forest Stewardship Council) certification is a standard and label that guarantees that wood and paper products come from responsibly managed forests. FSC® certification is a globally recognized system that promotes sustainable forestry and the conservation of forest resources.
FSC® certification ensures that the forests from which the wood is harvested have been managed in accordance with strict ecological, social and economic criteria. This includes protecting biodiversity, respecting the rights of local people, labour rights and prohibiting the use of hazardous chemicals in forestry.

To obtain FSC® certification, forests and companies involved in the processing and distribution of wood products must undergo an independent evaluation and meet the set FSC® requirements.
The FSC® certification shows that Maya Soele® figurines are made from sustainable forest resources and respect the environment and local communities.
You must be approved to use FSC® certification on the products and packaging, which is what both the production in Vietnam and Maya Soele® are.

BSCI certification

In addition to all figures being made of FSC-certified wood, the production in Vietnam is also BSCI approved.

BSCI (Business Social Compliance Initiative) certification is a standard for socially responsible business practices in the supply chain. It focuses on working conditions, working hours, wages, occupational safety and rights. The certification shows that the company is working to improve working conditions and is in line with international standards and guidelines for human rights. The certification shows that a company has taken responsibility for ensuring decent working conditions in their supply chain and is committed to working towards sustainability and social justice.

The basic principles of the BSCI system are:

  • Compliance with laws (current occupational health and safety legislation must be applied in companies)
  • Working hours must be legal (working hours must comply with the criteria in applicable legislation)
  • Fairness in compensation (compensation calculations of the deceased worker must be in accordance with the relevant regulation)
  • Prevention of child labor (legal prohibition of child labor and avoidance of unregistered child labor in companies)
  • Prevention of forced labor (in this case criminal sanctions provided for by law are required, without the consent of a worker cannot be forced to work and cannot be employed in an unwanted job)
  • Freedom of association and the right to collective bargaining (employees have the right to participate in union activities and should not be hindered in any way)
  • Prevention of all forms of discrimination (employees from different religions or cultures should be given appropriate permissions for worship and no favoritism among employees for any reason)

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